Parque Central Miguel Hidalgo is a project for the city of Coatzacoalcos, Veracruz. A park made up of geometric figures and full of endemic flora of the state. It was necessary to use materials that could withstand external conditions for the signage system and also make the icons and graphic identity that will unify the park.
The graphic identity was inspired by the wide plant palette that exists within the park, that is why different shapes and colors are used. A brand was created that was easily recognizable and with thick lines for its specific application.
A geometric and bold typographic font was used to obtain good legibility in the texts that are used in concrete fretwork and the icons were built from organic and dynamic shapes to refer to nature and the various activities that can be carried out within the Park.
For signaling, 4 types of totems made in concrete were used, which perform different functions. The tallest ones, ranging from 220 cm to 180 cm, are used for directions, the 155 cm ones are used to inform about a location and the smallest ones, 140 cm, are used to measure the meters traveled in Trotavia.
The directory is made up of four pieces of the directional totem.