For “Cartera”, we created a branding that reflects the essence of the company and its pursuit of financial empowerment. We developed a complete and versatile visual system that represents an inclusive, welcoming, and accessible brand.

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We designed a logo based on a Sans Serif font to convey a sense of modernity and simplicity. Additionally, we created a symbol that combines two wallets to represent the union of “Cartera” and its clients. This logo is a visual metaphor for the trust that the company seeks to build with its users.

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The primary color palette, composed of blue tones, symbolizes trust and stability, while green evokes freshness and pink represents empathy and emotional connection with users.
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With this graphic system, we aim to create a strong and recognizable brand that reflects the company’s values and its mission of financial empowerment and solutions.

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