Cannela it's a project of young entrepreneurs that sell and distribute silver jewelry made by artisans in Taxco, Guerrero. A graphic identity was developed and used in packaging, social network, website and basic stationery.The result was a logo where the letters "n" intersected each other, like happens in jewelry with links. Also an insignia was made for the pieces of jewelry, and for other materials.By uniting the "n" an elegant pattern was created. This pattern simulates the detail of a piece of jewelry and can be used as a visual reinforcer for the brand or for decoration.