Branding and design for promotional material for A de Coco.
Mexican company dedicated to the cultivation, harvesting and processing of the highest quality coconut for the food industry in Mexico and the world. An alliance was created with A de Coco to develop all its brand identity materials.
The materials had to reflect the freshness of A de Coco products, and emphasize the naturalness of the raw material, so that when viewing the advertising materials, they were informative and at the same time eye-catching.
Through the use of natural materials and innovative processes, a versatile and consistent graphic identity was generated in various media, ranging from products to digital media.
A graphic identity with great presence, which emphasizes the qualities of the brand, the natural part of its raw material and the benefits of coconut. The materials are designed to draw the attention of consumers, but at the same time inform about all the advantages of consuming the products that A de Coco offers.