Graphic identity development for a company dedicated to the creation of products related to cocoa and wheat. The proposals seek to highlight the qualities of both industries in a representative way.
Most of the brands that make products based on cocoa or wheat, exploit the image of these elements, making their brands very predictable. Therefore, the abstraction of the shapes of wheat and cocoa was explored down to the simplest figures possible.
By simplifying the shapes of cocoa and wheat, the brand was given a more modern way of representing the company's line of business, without falling into the obvious.
The result is a balanced graphic identity in which a pattern formed by cocoa on the left and the wheat pattern on the right is presented. A Sans Serif Typeface is used to reinforce the concept of modernity, in addition, its weight balances the graphic pattern.
For smaller applications and with digital media in mind, the logo can be used in such a way that the pattern is reduced to the two symbols that represent cocoa and wheat, making this a very versatile identity.