Create a microserver that stands out from the existing ones in the market and that at the same time users can intervene its components.
The essence of the brand is technological innovation. The company is developing a line of different products around the connectivity and portability of information.
Within the investigation we separate the existing brands in the market by their profile (serious and technical vs. young and disruptive).
Under these premises we create a happy brand but at the same time serious in what it does. The character of the shapes and colors that we proposed are fresh, dynamic and flexible, in order to adapt to different products and applications.
The trend in devices for the home is to have a neutral presence to blend in with the spaces. They are status items without being pretentious. For this reason, a portable piece was created that at the same time can be stacked and scale its capacity with more devices. The oval shape seeks to get out of the traditional information storage boxes to be something iconic.
Within the premises of our client is the "open source hacker" culture, which are users who like to make improvements and updates to existing devices. For this reason, we created two halves joined by a flexible ring that, when opened like a “shell”, allows users to work on both the card and the hard drive, exchanging components.
The result: an iconic device, with easy access to its internal components, stackable and easy to connect with other microservers of the same brand.