Ford/Foo — Interactive helmet for urban cyclists · NOS

Ford/Foo

Product Design
Descripton
Interactive helmet for urban cyclists
Client
Ford / Foo Studio
Category
ABOUT THE PROJECT

For the launch of the FORD EGDE, Foo Studio invited us to develop helmets that integrate proximity sensors to promote the qualities of the truck. The concept was to protect the cyclist through this technology.

Taking advantage of hardware components from open platforms such as Arduino, we integrated the sensor system, along with the controller of the LEDs and vibrators in the back of the neck to complement the experience and make the cyclist alert. The hull and all its components were modeled in 3D to be able to integrate them into its structure in a logical way for its programming and manufacturing.

Six fully functional helmets were produced, which were used by influencers for the campaign video that was sent to the Cannes Film Festival to compete.

The exhibition system can be found in the video library of the Cineteca Nacional, as well as in the Conaculta Store.

Ford/Foo — Interactive helmet for urban cyclists · NOS
No items found.
No items found.
Ford/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOSFord/Foo — Interactive helmet for urban cyclists · NOS
As seen in
YOU ALSO MAY LIKE
Moximo — Personal Cloud Microserver · NOS
Panote · NOS
Casa Mona — Boutique Hotel Branding · NOS
INQUIRIES
(+5255) 5207 5312
(+52155) 45115710
Office
Amsterdam 46,Col. Condesa
06100 Ciudad de México, CDMX
@2022 NOS