The graphic identity is based on elements commonly found in the towns of Mexico. Colonial elements such as organic figures, ironwork, color palette and thin lines were the inspiration for the creation of the graphic identity.

We developed a graphic identity system that can be applied to the different areas that make up the hotel/boutique, where different colors and different textures define the areas and the objects used in them.

The result is a graphic system that adapts to different areas of the hotel/boutique, but at the same time unifies everything in a symbol that refers to the colonial, the elegant and the towns of Mexico.