Graphic / Branding
A group of entrepreneurs saw the opportunity
of creating a simplified fast food concept for the Mexican
subway.
Together with them we started from scratch
thinking of what a fast food concept should be. How the product
should be cooked, where would it be served and transported
and how the users would be attended.
We developed the graphics and colour
palette paying tribute to Lance Wyman, who developed the graphics
for the subway in 1969.
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