Horti Trade is a supplier of fresh fruits and vegetables. Our task was to capture the essence of freshness and quality in their brand identity.

The logo features a connection between the letters 'R' and 'A,' symbolizing the brand's commitment to delivering produce everywhere. Additionally, the brand icon cleverly integrates the 'H' and 'T,' with a circular motif representing the journey of their products.

The color palette is a harmonious blend of earthy and vibrant tones that reflects the essence of the brand. The deep, dark green embodies a commitment to sustainability and growth, while the light green evokes freshness and vitality. Beige adds a touch of sophistication and balance. The secondary color palette is a versatile collection that complements the brand’s personality, adding energy, trust, freshness, and reliability.

Overall, the graphics reinforce the idea of connection and accessibility, highlighting Horti Trade's dedication to quality and freshness.