Product

This kit is part of a project for the
brand Traditional belonging to Tequilas José Cuervo.
Developed as part of their campaign “Tradicional Congelado”(Fozen
Tradicional). Where the bottle should be kept around a block
of ice.
The main idea behind the concept was to make
a cooler where the visual aspect behind serving and chilling
tequila was highlighted.
Our proposal is to make a spiral cavity on
the ice in order to use as much area and time so the tequila
can be poured and gradually cooling until it reaches the glass.
This kit is designed to be used at parties
and night clubs, becoming an iconic object where guests can
interact and enjoy their favorite drink serving and watching
the tequila sliding down to their glass.
This project reached the prototype stage since they chose
another of our proposals for production.
See
prototypes.
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