Product

This kit is part of a project for the brand Traditional belonging to Tequilas José Cuervo. Developed as part of their campaign “Tradicional Congelado”(Fozen Tradicional). Where the bottle should be kept around a block of ice.

The main idea behind the concept was to make a cooler where the visual aspect behind serving and chilling tequila was highlighted.

Our proposal is to make a spiral cavity on the ice in order to use as much area and time so the tequila can be poured and gradually cooling until it reaches the glass.

This kit is designed to be used at parties and night clubs, becoming an iconic object where guests can interact and enjoy their favorite drink serving and watching the tequila sliding down to their glass.
This project reached the prototype stage since they chose another of our proposals for production.

See prototypes.